Wednesday, March 22, 2006

Turning Retirement into a Profitable Pursuit in the Third Age Years

The subject of retirement is a valuable marketing niche in its own right; hence the blog you are currently reading and my book Your Retirement Masterplan (How To Books ISBN 1857039874. October 2004).

Indeed, if you were to type ‘retirement’ into the Amazon.com search engine you’d come up with 48,515 titles on the topic - while sister site Amazon.co.uk displays a less dramatic total of 3014.

Does that indicate overkill or worse still usurpation?

Not a bit of it.

Like the London buses there will be another one (retiree) along in a minute and according to the UK 2001 Census there are now for the first time ever more people over 60 than there are children.

Could you make money out of the new concept of retirement?

Perhaps you could if you put your mind to it…

In Chapter 10 of ‘How to Turn a Buck in the Third Age’ you will discover how to do it.

- How to become a retirement coaching expert
- The benefits of coaching retirement planning
- The marketplace for retirement coaching
- Training for retirement coaching certification
- One-off cost for qualification

Why So Many Retirees World Wide Use eBay as a Retirement Money-Maker

More and more retirees all over the world are turning to eBay for their profitable pursuit because it doesn't take a genius to make money with online auctions nor does it require participants to have any specialized computer knowledge.

You don't even need to be a skilled entrepreneur because eBay does most of the work for you. With over 1.5 billion page views per month and more than 1000 categories, they bring customers directly to you and save on heavy advertising costs.

Your job is to make a successful sales pitch to those internet users who see your auctions but doing that isn't as easy as some people think. You will be competing with more than two million other virtual auction sellers, many of whom are veterans at online marketing and highly knowledgeable in the niche markets that abound on eBay.

So how do you compete with them?

The answer is simple: inside information and you will find all you need to know in Chapter 11 of ‘How to Turn a Buck in the Third Age’.

- Gaining an edge on online auction competitors
- The essentials for getting started
- Deciding what to sell on eBay
- Finding your niche market
- Choosing a category or categories
- Keeping track of your options
- Why a picture is worth 1000 words on eBay
- Developing your sales strategy
- Projecting your strategy into the future
- Testing out your strategy before you begin
- To feature or not to feature
- Access training and merchandise to sell on eBay
- Handy tools to help you build your auction business

Why Many Retirees Opt for Affiliate Reselling

Chapter 12 undertakes an in-depth review of the entire concept of affiliate reselling to determine its feasibility as a candidate for a profitable retirement pursuit.

Those retirees who already tread this path do so because they reckon it fulfills the basic requirements for successful online marketing: it is passive, residual, and has the propensity to create multiple streams of income.

While it is certainly all of this don’t expect to make a fortune out of affiliate reselling; only ‘super’ affiliates manage that. You’ll be doing well if you earn pin money to begin with. This is drip feed marketing and it takes time and patience to build up steam.

- What is affiliate reselling?
- The benefits of participation
- How affiliate reselling works in practice
- Why MLM isn’t a dirty word on the internet
- Reviewing 10 proven opportunities
- Why it’s best to cast the net wide
- Learning from the competition
- Maintaining essential records
- Steps and stairs to affiliate reselling
- How to get a multi-reseller web business for free

You can obtain a copy of ‘How to Turn a Buck in the Third Age’ at this website…

http://retirement-moneymakers.com

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