The hallmarks of a good domain name for earning money in retirement

Here's what to look for in a good domain name...

A good domain name is relatively short. A short name -- if you can get it -- is important for several reasons. It is easy to fit into logos, makes a better brand, is more easily recognizable, and is harder to misspell. Some companies have 50-character domain names spelling out their whole company name. That's unwise. Long domain names don't fit in forms, on billboards, or in Google PPC ads. Keep them relatively short.

A good domain name is memorable. You remember generic names, such as Art.com and Garden.com. But you also remember more unique names such as Amazon.com, Google.com, and FogDog.com. Putting together strange combinations of words is fun and can be very productive. It helps if it rhymes like FogDog, or repeats sounds such as Google, or is sing-songy like WilsonWeb. Say your prospective domain name out loud to listen to its sounds. See if your tongue gets twisted around any syllables. Whatever your domain name, it should stick in the mind.

A good domain name isn't easily confused with others. In their desperation to find a domain name, some grasped at hyphenated names and put "the" in front of a word, as in TheStandard.com. The problem is confusion. Trademark laws are designed to prevent customer confusion.

If the holder of a similar domain name is first to trademark his combination, it could threaten your domain name, or at least your ability to use it as a brand. Be sure to check with UK Patent and Trademark database (www.patent.gov.uk/tm/dbase/).

Another consideration (although it has never bothered me as you will gather from the next section) is conveying your domain name over the phone. If you always have to say ‘spelled ding-hyphen-doodle.com’ you might wish you'd left out the hyphens.

Whatever - do your best to come up with a name that isn't confusing...

http://earn-money-in-retirement.com