Follow these guidelines to produce your own sizzling sales letters

Visual Block
There it is right at the top and in this instance I replicate the URL because the headline and sub-headline immediately below are strong enough on their own to arrest immediate attention.

Headline
It’s a grabber: addresses the market (writers) directly; poses an intriguing question; intimates that an answer is forthcoming.

Sub-headline
It provides not only the answer but also proof positive that it is a genuine answer that can be verified. In other words, Amazon.com rankings that browsers can check out for themselves.

Sub-sub headline
Reinforces the validity of the statements contained in both headline and sub-headline.

Product image
Strong, vibrant, professionally executed.

Introductory copy
Straight to the point, cuts immediate to the chase, provides stimulus for the prospect to continue reading.

Examples
Practical proof that the product does what the copy claims: examples of author’s produce and its sales rankings.

Testimonials
When you look at the web page you will see that I include not one but five testimonials. The moral: when you have them, use them.

Bullet point benefits
Scattered throughout in groups; the more the better.

Price justification
It’s not enough to blandly state the price. Give justification, give reasons, elaborate on value.

Bonuses
I’m not offering any in this instance – but I tell prospects why.

Guarantee
You won’t sell your products without one. As you can see I’m totally upfront here: unconditional, lasts for a lifetime…

Call to action
You want the order? It’s easy. Just ask for it.

Ways to pay
You must offer a credit card facility – but go one further as I do here – offer also PayPal or a similar payment processor.

Postscript
Always end your sales letters with a postscript – or better still two or three as I sometime do. Make them clinchers. More often than not they push wavering prospects into reaching for their credit cards…

So there you have it in a nutshell…

Once you master the technique, you can do it over and over again for every product you develop.

Don’t’ be fazed about composing your sales letters. Talk to prospects directly...

Imagine you are a market trader addressing your audience
In fact, make a point of visiting a street market soon, listen to the traders making a pitch, observe how they ensnare the audience – and learn from them.

Do it this way – it works!

http://earn-money-in-retirement.com