Self-publishing your own personally generated information products has two clear advantages over marketing through them traditional publishing houses:
As info-product creator you keep 100 per cent of the profit versus the percentage of royalties you would obtain through traditional concerns - if they decide to publish your work at all.
By retaining total control over the marketing of your produce you can profit from it for as long as enough viable markets (willing, able, accessible buyers) exist.
Conversely, traditional publishers usually have so many new titles vying for their marketing budgets that unless an author is well-known, or the work is a top seller, the writer's book is not given priority and usually ends up being pulled from the market within year or two, plunging into obscurity. That’s the downside of being a traditionally published author: you must keep rolling out bestsellers if you are to earn ongoing residuals.
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